Is Pokémon GO Taking Over Your Network?Written by Todd Cotts Friday, 15 July 2016
Touted as the biggest mobile game in history, Pokémon GO mania has hit the world with an augmented-reality bang, and players are getting so caught up with it that they are getting hurt. You see, Pokémon GO is a GPS-enabled, augmented-reality mobile game released (in beta) this month by developer Niantic and published by The Pokémon Company. Being an augmented-reality game, it is easy for the brain to become confused about what is real and not real when interacting with both worlds.
Sure, Pokémon GO is free to play, but since it requires an active data connection to play, the popularity of the augmented-reality game will not only be a nightmare for those who fail to remain aware of their surroundings (not to mention those without an unlimited data plan), but also a nightmare for mobile network operators already struggling to address increasing strain on their data networks in densely populated urban areas in countries around the world, including US, Australia, New Zealand, Germany, and the UK. In fact, Pokémon GO is reported to have surpassed Twitter with respect to active daily users.
Because Pokémon GO requires the player to move around in order to score points, much of the spike in data usage will likely occur in densely populated pedestrian areas. However, since 80% of data traffic occurs indoors, you can bet a significant amount of spike in demand on data networks will occur indoors as well. These spikes in data usage from Pokémon GO are surely going to result in network capacity issues, creating a poor quality of experience (QoE) for players and non-players alike who are connected to the same cell site.
To prepare for Pokémon GO and the future of augmented-reality gaming (and other augmented-reality use cases), MNOs, in partnership with enterprise and commercial business sectors, must continue to densify their networks in densely populated urban indoor-outdoor areas through deployment of small cells, DAS, and carrier Wi-Fi. To do this, it is necessary that RF systems engineers be equipped with the tools they need to plan, design, deploy, optimize, benchmark, and monitor mobile networks. MNOs and RF systems engineers are already using many TEMS solutions today as part of their network management arsenal, including TEMS Investigation, TEMS Pocket, and TEMS Discovery.
One of the newest additions to the TEMS portfolio is TEMS iBuildNet, a superior all-in-one tool for planning, designing, and deploying indoor-outdoor, multi-RAT heterogeneous networks (HetNets) in densely populated urban areas, areas where Pokémon GO players roam around collecting Pokémon while being constantly connected to the mobile data network. Not only is TEMS iBuildNet the premier choice in HetNet planning and design software, it has been proven to reduce planning and design time by as much as 50%, with simulation-to-real-world measurement comparisons within 5dBm margin of error over 90% of the time.
While you may not be able to stop Pokémon GO from taking over your network, you can stop it from causing poor QoE for Pokémon GO players and other mobile end users, who rely on your network to provide consistent, high-quality throughput speed and quality everywhere they GO.
Contact us today for a no-cost, no-obligation demo of TEMS iBuildNet.
Todd Cotts is part of the Product Team at InfoVista. Todd has over 15 years’ experience in the telecommunications industry, having worked for some of the biggest names in the industry, including Sprint Nextel and Kyocera Communications. Having served in a number of strategic and leadership roles throughout the years, including directing product management of an indoor-outdoor network experience testing solution, and with an MBA in Marketing and MS in Psychology, Todd brings to the table a multi-faceted approach to confronting many challenges faced by telecommunications professionals today.
Latest from Todd Cotts
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- The Critical Role of Heterogeneous Networks in Public Safety
Friday, 15 July 2016 15:35
posted by RebeccaJC
As a new Pokemon Go player, I have already experienced several slow to failed attempts to connect to the game in the past three days. It seemed like a common scenario for players nowadays with Pokemon, the server was overloaded, couldn't handle all the traffic at once. May be the final showdown is among the operators and their Pokemon players to see who has the biggest and fasted “connection” to win the “Gym” battle.Report