It’s already a reality ... mobile video services account for 70 per cent of all mobile data consumption, and that is only set to grow. As a result, there is an urgent need for operators to test, monitor and, more importantly, the optimize video quality in order to match customer expectations.
The latest on future from 5G Forum USA 2016 in Palo Alto, CA.
It has been about a year or so since our last blog on VoWiFi service and we finally see how the service has been catching speed in the US with At&T, Vzw and apparently Sprint too, all joining the VoWiFi pioneer T-Mobile. So, since the service is here, we should ask ourselves what and which scenarios need to be tested for a trouble-free deployment and roll out.
Thinking back to MWC 2016…
In my personal view, what made this year’s show quite interesting is the fact that it really started to clear out the mist around 5G by allowing a glimpse into the future while still trying to fully ensure that we are taking advantage of everything we have and can do now. Or, in other words, a lot of talk on 5G is that it is”already happening” and is of early “deployments,” but at the same time there was a lot of discussion on getting more concrete with what should and can be done before 5G technically happens, and how to make strong economic and business sense of it.
Now that 2015 is coming to an end, we are all wondering what’s in store for the telecom industry in 2016. I would say this is an easy answer – all the main trends and challenges from 2015 will still be waiting for us in 2016.
After the lights of Amsterdam RAI had been dimmed, and as I sat on my flight back home, I began reflecting on the final meeting of LTE World Summit (since it has been now replaced by 5G World Summit going forward) and its two main messages.
We have experienced for quite some time the offload of mobile data to WiFI. With VoWiFi calling, not only will users save money on international calling while traveling, but they will also experience the benefit of an enhanced call experience with the extension of VoLTE coverage to indoor. At the same time, VoWiFi calling also offers operators an opportunity to combat OTTs. With WiFi coverage, voice and messaging can be provided at lower costs, resulting in reduced spending for OTT. Additionally, unlike OTTs, operators can offer seamless call transfer support between Wi-Fi and LTE (using VoLTE) with specific device support.
5G is the buzzword in today’s telecom industry, so naturally it is of significant importance for us at TEMS. Let’s take a look ….